Spreadsheet Template Market Index 2026
Published July 15, 2026 by the TableTemplates research team · Download the full dataset (CSV)
The index: asking prices by category
| Category | Listings priced | Min | Median | Max | Share under $5 |
|---|---|---|---|---|---|
| Invoice template (Excel) | 12 | $0.99 | $2.99 | $6.99 | 91.7% |
| Small business planner | 7 | $3.50 | $3.99 | $41.83 | 57.1% |
| Debt payoff spreadsheet | 11 | $1.54 | $4.38 | $18.74 | 54.5% |
| Habit tracker spreadsheet | 5 | $2.60 | $4.65 | $17.11 | 60.0% |
| Inventory spreadsheet | 4 | $3.25 | $6.29 | $13.69 | 25.0% |
| CRM spreadsheet template | 10 | $1.49 | $7.66 | $28.00 | 30.0% |
| Budget spreadsheet template | 8 | $0.93 | $8.36 | $16.20 | 37.5% |
| Wedding planning spreadsheet | 6 | $4.30 | $8.39 | $21.77 | 50.0% |
| Real estate investment spreadsheet | 6 | $4.49 | $8.75 | $21.00 | 33.3% |
| Bookkeeping template (Excel) | 9 | $4.54 | $9.94 | $29.46 | 22.2% |
| Meal planner spreadsheet | 9 | $0.96 | $12.90 | $14.01 | 33.3% |
| PTO tracker template | 4 | $7.00 | $17.15 | $39.99 | 0.0% |
Categories are sorted by median asking price. Prices are USD asking prices from listing snippets, not verified sales.
Finding 1: the PLR flood has commoditized simple documents
Invoice templates are the clearest case: 91.7% of priced listings sit under $5, with a median of $2.99 and a floor of $0.99. Resellable PLR (private label rights) bundles have pushed single-document templates — one sheet, no formulas beyond a SUM — toward zero. Simple habit trackers and debt sheets show the same pattern, with 55-60% of listings under $5.
Finding 2: system templates hold 4-8x pricing power
The categories that hold price are the ones where the file does ongoing work: PTO trackers (median $17.15, not a single listing under $5), meal planners ($12.90), and bookkeeping templates ($9.94). What separates them from the sub-$5 tier is not visual polish but machinery — accrual math, recurring schedules, multi-sheet rollups — that a buyer cannot rebuild in ten minutes.
Finding 3: review moats concentrate in life-event categories
Where snippet data exposed review counts, the deepest moats were in life-event purchases: wedding planning spreadsheets averaged over 3,100 reviews per surfaced listing, and meal planners over 1,000. Business categories (inventory, bookkeeping, real estate) surfaced far thinner review counts, suggesting newer entrants can still compete there on merit rather than accumulated social proof.
Methodology and limitations
Prices were collected on July 15, 2026 from US Google organic results and snippets for site:etsy.com category queries (several phrasings per category), keeping only listings whose snippet displayed an explicit USD price. Etsy blocks direct crawling of its search pages, and scraping individual listings localizes currency by visitor IP, so snippet extraction was the only method that guaranteed USD figures.
Consequences to keep in mind: per-category sample sizes (4-12 priced listings) reflect what Google surfaces, not the thousands of listings each term returns on Etsy itself; review counts appear only when a snippet happened to include them, so review averages are directional; and asking prices are not sales. Treat the index as a structured snapshot of the visible market, not a census. The raw CSV includes every category-level figure.
Reuse: the dataset is published under CC BY 4.0 — cite "TableTemplates, Spreadsheet Template Market Index 2026" with a link to this page.