SEO Templates for Excel and Google Sheets
Most SEO reporting tools are built for agencies running dozens of accounts, which means a lot of unused dashboard for someone who just needs to show whether rankings moved and which pages need attention. A spreadsheet report does the same job for a single site or a small portfolio, without a subscription or a login to manage.
This SEO template pairs a rankings section with an issues log, so the two things a report actually needs to answer - are we moving up, and what is broken - live in the same file. It is meant to be updated on a schedule, not rebuilt each time, so the history stays in one place.
Free templates
Tracking rankings without a rank-tracking subscription
The rankings section is organized by keyword, with columns for position over time so a client or manager can see the trend at a glance instead of one snapshot. Because it is a spreadsheet, adding a new keyword or a new tracking date is a matter of adding a row, not configuring a new project in a paid tool.
This works best as a lightweight complement to whatever ranking data you already pull manually or from a free source - the template is the reporting layer, not the data source itself. For a single site or a handful of priority keywords, that manual entry takes only a few minutes per update, and it keeps every past reading in the same file instead of scattered across exported CSVs.
Logging technical issues clients actually ask about
The issues log gives broken links, missing meta tags, slow pages, and similar findings a consistent place to live, with fields for severity and status so a report shows not just what is wrong but what has already been fixed. That turns a one-off audit into something you can revisit and update instead of writing a new report from scratch.
Combining the rankings and issues sections in one file also makes it easier to connect the two: a ranking drop next to a logged technical issue on the same page tells a clearer story than two disconnected documents. A client reading the report can see the cause and the fix in the same view, rather than cross-referencing a separate audit.
Reporting progress without overstating results
A recurring report is only useful if it reflects real movement, not noise from day-to-day ranking fluctuation. Tracking positions on a consistent schedule - weekly or monthly - rather than checking sporadically helps separate an actual trend from normal variation, and having that history in one spreadsheet makes the pattern easier to see across several reporting periods.
Frequently asked questions
Does this template pull ranking data automatically?
No. It is a reporting and tracking structure - you enter ranking positions and issues yourself, whether sourced manually or from another tool.
Can I track more than one site in the same file?
You can duplicate the tabs per site, or add a site column to the existing tables if you are tracking a small number of domains together.
Is this suitable for client reporting?
Yes, the layout is built to be shared as a readable report, not just an internal working file.
Does it work in both Excel and Google Sheets?
Yes. The template is generated and tested in both Excel and Google Sheets, and it does not use macros.