Free SEO Report Template (Excel)
What's in the SEO report template
The template has two sheets. Keyword Rankings logs each target keyword with its landing page, search volume, previous position, current position, and the change between the two. Site Issues logs technical or content issues with a type, severity, and status.
Together they cover the two things most SEO reports need to show: how rankings are moving, and what's still broken on the site. If you searched for a free seo report format excel or a free seo report excel to hand to a client, this covers both the ranking data and the issue log in one file.
What calculates automatically
The Change column on Keyword Rankings updates the moment you enter a current position, showing whether each keyword moved up, down, or stayed flat versus last month.
The summary rolls up keywords tracked, your average position, and how many keywords are ranking in the top 10 — the three numbers most stakeholders actually want to see first in an seo audit report excel. On Site Issues, the summary counts how many issues are still open.
Why this beats a blank spreadsheet
A blank spreadsheet means deciding what an SEO report format even needs, then writing your own change, average-position, and top-10 formulas and re-checking them every reporting cycle.
This template already has that structure and the formulas built in, with 100 rows for keywords and 50 for issues. You paste in ranking data and the report — average position, top 10 count, change per keyword — is ready to share.
How to use it
- Track your target keywords: landing page, search volume, and position now vs. last month.
- Change per keyword calculates automatically as you update positions.
- Log site issues in the Issues sheet with type, severity, and status.
- Check the summary for average position, top 10 rankings, and open issues before you send the report.
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Frequently asked questions
Can I use this SEO report template in Google Sheets?
Yes. Upload the downloaded file to Google Drive, then open it and choose File > Save as Google Sheets. The change, average position, and top 10 calculations keep working.
Is this template really free?
Yes. You give an email address to download it, and then it's yours to use with no further cost.
Does this pull ranking data automatically from Google?
No, it's a spreadsheet, not a rank-tracking integration. You enter positions manually or paste them in from your rank tracker, and the sheet calculates the change and the summary from there.
Can I use this as a client-facing SEO audit report?
Yes. The Keyword Rankings and Site Issues sheets are formatted to be read directly, so many people use this as their free SEO report format for client updates without extra formatting.
What's the usage license?
Personal use or use within one business. It's not meant to be resold or redistributed as a template product.
Can I add more columns, like backlinks or traffic?
Yes, it's a standard Excel/Google Sheets file. Add columns as you like — just keep the Position (prev) and Position (now) columns intact so the Change and average position formulas keep working.