Free Content Calendar Excel Template
What's in the content calendar template
The workbook has two tabs. Settings holds your campaign start date and posting interval in days - the two inputs the whole calendar schedules from.
Content Calendar is a 100-row log: one row per post, with post number, platform, topic, status, and owner. Scheduled date calculates automatically from the post number and the Settings inputs, so you never type a date by hand.
Content calendar examples in Excel: what this template adds
Most content calendar examples in Excel and Google Sheets - including Smartsheet's and HubSpot's - are static grids: you type every date into every row yourself, and there's no automatic recalculation if your cadence or start date changes partway through.
This template calculates the scheduled date for every post from one start date and one interval - change either input on the Settings sheet and every post's date recalculates automatically, without retyping a single row.
Auto-scheduled cadence and platform rollups
Scheduled date = Start date + (Post number - 1) x Posting interval. Post 1 lands on the start date, post 2 lands one interval later, and so on down the list - a weekly cadence just needs an interval of 7.
The summary below the table counts posts per platform using COUNTIF, plus how many are marked Published, so you can see your publishing mix and progress at a glance without a pivot table.
Who this template is for
Solo content creators, small marketing teams, and freelancers planning a multi-platform posting schedule who want the dates to calculate themselves instead of retyping a calendar every time the cadence shifts.
It's a planning spreadsheet, not a scheduling or publishing tool - it doesn't post to your platforms directly, it just plans and tracks what and when.
How to use it
- On the Settings sheet, enter your campaign start date and posting interval in days.
- On the Content Calendar sheet, add one row per post with a post number and platform - the scheduled date fills in automatically.
- Check the summary below the table for posts per platform and how many are published.
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CRM & Sales Pipeline Tracker
If you also need to track the leads and deals your content generates, the paid CRM & Sales Pipeline Tracker ($14) adds stage-by-stage conversion and a 3-scenario forecast.
See the full versionFrequently asked questions
How does the scheduled date calculate?
Scheduled date = Start date + (Post number - 1) x Posting interval in days. Post number 1 always lands on the start date.
What happens if I change the posting interval?
Every post's scheduled date recalculates automatically from the new interval - you don't need to retype any dates.
Can I use this in Google Sheets?
Yes. Upload the downloaded file to Google Drive, then open it and choose File > Save as Google Sheets. The auto-scheduling and platform rollups keep working.
Is there a limit on how many posts I can plan?
The Content Calendar sheet has 100 rows built in. Add more rows and copy the formulas down if you need more.
Does this post content to my social accounts automatically?
No. This is a planning spreadsheet, not a scheduling or publishing tool - it doesn't connect to any platform.
What's the usage license?
Personal use or use within one business. It's not meant to be resold or redistributed as a template product.