Free Product Launch Plan Template (Excel + Google Sheets)

What's in the product launch plan template

The Launch Checklist sheet holds up to 60 tasks tagged by Phase (Pre-launch / Launch week / Post-launch), with Owner, Due Date and Status columns. Two counters below the list total how many tasks are marked Done and what percent of the checklist is complete, both calculated automatically from the Status column.

The Messaging & Launch Date sheet is a second tab in the same file: set a Launch Date and see Days to Launch count down automatically, then fill in your Promise (what the product does), Pain Point (what it solves) and Proof Point (the data or testimonial backing it up).

Both the checklist and the messaging block live in one workbook - you don't need a separate strategy document and a separate task tracker.

Phased checklist and launch countdown

Tagging every task by phase lets you filter or sort the checklist to see just what's due before launch, what's happening in launch week itself, and what follow-up work comes after.

The percent-complete counter divides tasks marked Done by all tasks that currently have a status set, so it reflects real progress on the tasks you've actually started planning - not the full 60-row capacity of the sheet.

Who this template is for

Product managers and small marketing teams running a launch who want the task checklist and the core positioning/messaging in the same file, instead of juggling a separate doc for messaging and a separate spreadsheet for tasks.

It's a planning tool - use it to organize your launch tasks and lock your messaging, then carry the results into your team's project tool or slide deck for wider distribution.